Logo & identity design

Identity is just a fancy term for logo design. But when you think about what identity truly means, you can see why we prefer to use identity. Logo design often times implies that you get a graphic to use for your company. Identity is the image of your business defined visually.

Rather than give you a graphic that you can throw onto a business card and Word document, we spend the time to figure out how you want to portray your company or organization and then communicate that through design. Your identity will last the life of your business so it has to be important.

Identity is more than just a logo. It is YOUR company.

Identity includes more than just a logo, but it also means collateral, such as business cards, letterhead, envelopes, and a website that fits that same identity. Have you ever visited a business and been very impressed but then felt disappointed after visiting their website? You sit and wonder “this doesn’t look like the place I was just at” and you are right. There is a mismatch in identity. We certainly want to avoid that. Everything needs to fit together, it all needs to be held tight by intelligent graphic design.